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Client:
Private company "September 15th" Valjevo - VAPEK

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Ideal solutions

1. Company logo modernisation
2. Company slogan
3. Group of the products logo


Publishing

4. "BIOHLEB, BIOPECIVO" - packing
5. "VANILICE, PIVSKI STAPIC" - packing
6. "BIOHLEB" - placard
7. "VANILICE" - placard
8. "BIOPECIVO" - placard

9. "HLEBNE MRVICE, SUGAR..." - packing

Media

10. Product promotion on fairs
11. Graphic support and scenario for TV spot


 
1. Company logo modernisation
2. Company slogan


Project task is based on keeping the tradition which lasts 50 years, and updating symbol and image at the same time. We decided to make a few moves: to modify colours, to replace square shield with heraldic, to keep the symbol because of its quality though it has soc-realistic style, and to repress the baker's name with market "synonym" VALJEVO'S BAKER'S, wich appears as a company slogan from the beginning, and supposes authority of the company on the territory of Valjevo.







3. Group of the products logo

The company presented itself on both Belgrade and present market through the new group of products. The author of the slogan "grain of corn the miracle of life" is another agency. There is a foundation year on the company logo as a guarantee of the products quality and "new identity" (slogan) .



4. "BIOHLEB, BIOPECIVO" - packing

Paper etiquettes for vacuum packing. With Serbian emblem the origin of the products is emphatic.




5. "VANILICE, PIVSKI STAPIC" - packing

Paper etiquettes for knitted baskets in which the products were sold.



9. "HLEBNE MRVICE, SUGAR IN POWDER..." - packing

Plastic packing for powder products.